Content Strategy
Holistic Content Strategy that Fuels Organic Growth
Connect your content strategy to your business goals and values. Discover your content sweet spot at the nexus of your customer pain points and your unique offering.
I create cohesive content programs, including social and SEO blog content for discovery, demand gen webinars for engaging warm leads, and customer stories, ebooks, and sales-enablement one-pagers to convert your audience into paying customers.
Visor Project Collaboration Software
Created the positioning, content audits, and blog content strategy based on Visor's user personas and competitor analysis.
Bombilla Business & Brand Strategy Agency
Created the LinkedIn social media content strategy and topic calendar based on bombilla®'s goal to pivot from graphic design services to the core offering of business and brand strategy.
Joonko Content Strategy
Created the content strategy and editorial calendar based on Joonko's HR and DEI leader ICP, product category, and SEO research on SEMrush.
